SUCCESS STORY:

SOMMERDIALOG BY POST ADRESS

On June 10, 2021, the 11th Deutsche Post Adress Sommerdialog took place at the digital twin of Capella Singapore on Sentosa Island. A detailed program accompanied by exciting presentations guided the participants through the day. With original equipment ideas such as a photo box and open themed areas, guests were encouraged to network.

82%

ATTENDEES WHO MADE AT LEAST ONE CONNECTION

86%

OF THOSE WHO REGISTERED SHOWED UP AT THE EVENT

91%

ATTENDEES WHO STAYED DURATION OF EVENT

CHALLENGES

Bring the benefits of the annual Sommerdialog into the virtual space.

Get guests to network with each other, exchange ideas and talk to each other in a natural way, rather than feeling forced.

Spontaneous participation in group conversations and discussion rounds with an unlimited number of participants.

Encourage interactions and deliver relevant content. Involve guests in the event so that they are more than just listeners. Make our event interactive and novel.

SOLUTIONS

Planning and Design was easy and fun, allowed rethinking of what works and what doesn’t work, really brought the event to life.

Almost all wishes were implemented.

✓ Met or exceeded attendance expectations

✓ Found planning process easy and fun

✓ Accomplished main event objective

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“We were able to offer our guests a new kind of virtual event that combines (almost) all the advantages of a “real” Sommerdialog – an enormous number of elements could be combined and united. The networking possibilities between the avatars are the most innovative and outstanding features for us and the whole gamification makes Allseated EXVO an incredible experience.”

JANINE SCHULZE WALTRUP

CORPORATE MARKETING AND COMMUNICATION MANAGER AT DEUTSCHE POST ADRESS GMBH & CO. KG