SUCCESS STORY:

NEXUS – THE NEXT LEVEL
E-COMMERCE FAIR TRADE SHOW

NEXUS participants experienced the new reality of e-commerce through EXVO. Real and virtual worlds merged into a hybrid reality and together with their participants and exhibitors, NEXUS ushered in a new era of the e-commerce trade show. As a hybrid event (combining virtual and in-person elements), NEXUS brought online retailers, experts, and service providers together in a creative and unique way in response to the current challenges. 1,800 visitors experienced the e-commerce year 2021 in an elaborately designed, virtually replicated 3D trade show hall featuring seven stages, 60 presentations and speakers, and five themed worlds.

67%

AVERAGE PARTICIPATION

94%

FULLY INTERACTIVE

93%

ATTENDEE ENGAGEMENT

9.75 HRS

AVERAGE TIME GUESTS STAYED AT EVENT

CHALLENGES

Provide the ability to network and generate leads in a virtual environment as the COVID-19 Pandemic restricted on-site trade shows.

Effectively translate in-person event ideas. Replicate the in-person event experience in a hybrid solution. Make communication, networking, and navigation easy.

Design five theme worlds as a life-like experience. Include seven stages with 60 speakers playing simultaneously over two days.

SOLUTIONS

The platform provided flexible design options for exhibition stands and branding. Using avatars, allowed visitors, exhibitors and speakers to network as usual, providing the real trade show feeling.

EXVO made doing things normally done in person – attending stage sessions, visiting the various booths, interacting with other participants easy – All through a single tool.

The virtual showroom provided excellent support in marketing the trade show, giving exhibitors and sponsors a great first impression using the 3D environment.

In contrast to an in-person event, a virtual trade show saves time and money to implement as virtual delivery does not incur travel and accommodation costs and participants save the long journey to the event venue.

Virtual implementation allowed enormously increased range for NEXUS.

The compact virtual format provided attendees with a lot of information in a short period of time all from the comfort of their homes.

The virtual implementation offers a more lasting experience than an on-site trade show as all presentations were recorded and can be viewed again at any time.

✓ Met or exceeded attendance expectations

✓ Found planning process easy and fun

✓ Accomplished main event objective

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“Overall, we were very satisfied with EXVO and have received a lot of positive feedback from our participants. The avatars gave that “real trade show feeling” as they facilitated the way to get in touch with visitors, exhibitors, and speakers, allowing everyone to network as usual. On behalf of the Händlerbund, we would like to thank Allseated for the good cooperation.”

JOSEPHIN BRAND,

HÄNDLERBUND MANAGEMENT AG